This successful ad series for Frescobaldi started with the promotion of a single product in a Canadian magazine. When presented to Frescobaldi, they loved it. Even requested permission to use it in additional markets. In their opinion it perfectly expressed the Frescobaldi brand – simple and elegant. The high impact formula of graduated red background and angled bottle shot was used over and over for additional products as new acknowledgements from prestigious sources were attributed to the brand’s products. In store the ads were supported with identical hang tags.
