Novello del Veneto from Cantina di Negrar is an Italian wine in the style of French Beaujolais Nouveau. It was introduced in Canada with a label by Pitchcork designer Daryl Woods featuring the Lion of San Marco. The winged lion is a symbol of power and prosperity in the Veneto region. The wine has been released with packaging emblazoned with a distinctive, new image of the lion for 15 consecutive years. The designs often draw attention in the media. Three are featured in the book Exploring Package Design.
